Web Design: Why You Must Get It Right!
Web design has evolved rapidly in the last decade. We had been accustomed with static pages and very few sites had any dynamic features. Now, it is imperative to have a live site with tons of pages and a never-ending flow of new content. Also, you need a responsive web design so you can have your website conveniently fit into any browser on any device.
Importance of Web Design
Web design determines your online presence. The content you have, the images you use, what you do and how you are better than your competition; all such aspects will only get prominence and deserved recognition when you present it well. Web design is the aesthetic, functional and facilitative foundation of your online presence. In other words, the importance of web design cannot be overstated.
Pitfalls of Bad Web Design
Have you witnessed a surge in websites that look almost the same, where the pages are put together in a very poor or unorganized manner, where the features don’t always work and there are very few features to begin with anyway?
Bad web design has a plethora of impacts that can cost you dearly.
- First, a bad web design will not impress your target audience. Chances are, your target audience will get to the site and close the tab or go over to another similar site, without spending any time and thus without considering your company.
- Second, a poorly designed website is the antithesis of branding. No one will deem you as a brand if you have a bad web design.
- Third, your target audience will struggle to browse the website and may even not get the exact information or resource they are looking for. It all happens due to improper layouts, unmanaged sitemaps, poor navigation and just weird designing of the whole site.
There are many other direct and indirect pitfalls of bad web design.
Benefits of Good Web Design
Take the pitfalls and imagine the exact opposite. Those are just some benefits of good web design. That is one reason why companies opt for custom web design. Have you ever got onto a website where the web design including its layout, navigation, prompts and link wheels have taken you on and on, reading one page after another and then eventually spending several minutes when you had wanted to just spend a couple?
That is one of the most treasured benefits of web design. It has the ability to entice the audience, to keep the visitors hooked and can also convince a prospective customer to sign up or to make purchases.
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