As the information revolution, exploded by global access to the internet, has crashed, like a Tsunami, through every aspect of our day to day existence, it is not surprising that new dilemmas and problems have materialised which few of us could have imagined.
One of these problems is that now everybody, to a greater or lesser extent, has a public persona: Social Networking sites, Online Banking, Online Shopping and a whole host of other internet activities are constantly collecting information about us and this is as true of business as it is the individual.
For many businesses this has caused other complications to emerge: that of negative or inaccurate information being in the public domain without any kind of restrictions or controls. Review sites such as TripAdvisor, Citysearch, Yelp, et al provide customers with an easy access forum for registering discontent with little opportunity for companies to refute complaints. Businesses are also finding that, without proper management of online information, there can become a whole detritus of unsubstantiated bad reviews, inaccurate or anachronistic company details and misleading third party advertising.
The affect of negative or positive information of this nature on company turnover is widely accepted: Michael Luca, Assistant Professor of the Harvard Business School, in a 2011 study on the effect on businesses of reviews posted on Yelp asserted that “Each ratings star added on a Yelp restaurant review translated to anywhere from a 5 percent to 9 percent effect on revenues”. So it is little wonder that, with variations of this magnitude, businesses are being forced to take the affect of internet image very seriously indeed. They are having to look for ways to keep their online identities as positive as possible and new businesses have emerged to help them do this: Reputation.com (UK 2006), defamed.com (US 2015) and sysomos.com (US 2007), to name but a few, are some of a host of companies that have emerged in the last decade with shiny new websites and, hopefully, immaculate online images who promise to clean up the online identities of businesses and individuals.
The dilemma here, of course, is how does a business experiencing these issues know which is the best Reputation Management company available? Assuming that they are all relatively competent at what they purport to do it seems unlikely that any of them will have any information on the internet that will do anything other than laud their services to the skies! Perhaps they will have to return to older methods of research: possibly the public library?
If you are experiencing a reputation issue with your compnay or buisness please visit the Discovery Form, fill it out entirely so that we may begin the recovering of your business name, website, etc…