What is SEO, Search Engine Optimization?


what is seo search engine optimization

What is SEO?

SEO if you are  not familiar with the term is an abbreviation for Search Engine Optimization.  The term SEO basically stands for ranking on the search engines such as Google, Yahoo, Bing, etc and being exposed to potential clients on the internet looking for your product or service.  If you are not ranking on Page 1 for your product or service in then it is very difficult for clients to locate your company on the internet and results in far fewer sales and exposure. If you have the proper on-page and off page SEO completed for your website then when clients search for your product or service they will be able to find your business, visit your webpage and then contact you for what they are looking for.

Many people think they know or understand what SEO is but in reality they may have a little bit of knowledge and have ranked in the past for a search term but a serious SEO can rank every time for any search term they go after.  So if you struggle in ranking keywords then you need someone with experience that will rank your website and not get you de-indexed on the search engines.

Why is SEO important to rank in the search engines?

This makes your website visible to the search engine bots that search your website for relevant content and information relating to the search terms you are attempting to rank for and then ranks you on their engines when people search and companies that are in charge of these search engines have algorithms that determine what should be on the first page and what should be ranked on further pages.  So if you have the best content for a specific term but the search engines don’t know about it or think that your content is relevant to the term then you will not rank for the term you are trying to rank for.  This is why SEO is important for your business website.

Can I rank without SEO?

Depending on the competition in your market will determine whether you can rank for a specific search term or not. So, in short, Yes you can but you will work much, much , much harder then if you have proper SEO to your website.  If you are in a highly competitive market and do not have any SEO done you will not show up in the search engines but if you are in a very noncompetitive market then you may show up for very few search terms but more than likely you will only rank by luck in this situation.


Your Options for SEO:

Low-Cheap Class SEO:

All I can say is you get what you pay for.  you may obtain some higher rankings but this type of SEO is short term and at a high risk of getting your website removed from the search engines and de-indexed.  Do you really want to take this chance with your business?


Moderate Class SEO:

This type of SEO is much safer and is affordable for business with a small profit margin.  This type of SEO will get you ranked for some high competitive search terms but not many.  You will rank for more long-tailed and non-competitive keywords, but you will start to see some results.


High-Class SEO:

This type of SEO will be able to rank you for any and every keyword you want.  Do not expect this high competitive SEO to perform miracles because ranking speed is determined by the search engines but when this is done properly you may start to see 1st-page rankings within 3 – 6 months and sometimes longer depending on the competitiveness of the market.


So, what type of SEO do you need?

We can help you determine what type of SEO you need for your business.  All you have to be able to do is follow directions and our experience will be able to analyze your business and give you a quote that will fit the needs of your company.

Visit the link for the Discovery Page at the top of this website and fill out the Discovery Form so we can connect with you and give you the best options with SEO for your company.

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